PIVACY POLICY
Last Updated: February 2026
This Privacy Policy governs the manner in which Carissa DiRado, operating as Inner Evolution (“Company,” “we,” “us,” or “our”), collects, uses, maintains, protects, and discloses information collected from users (“User,” “you,” or “your”) of the website www.carissadirado.com and any associated pages, applications, funnels, booking systems, communication platforms, programs, digital products, services, and content (collectively, the “Website” or “Services”).
By accessing or using this Website or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect personal identification information and non-personal identification information in a variety of ways, including, but not limited to, when Users:
Visit our Website
Fill out a form
Submit an application
Book a consultation
Purchase a product or service
Subscribe to a newsletter
Respond to a survey
Engage with us through email or messaging platforms
Interact with advertisements
A. Personally Identifiable Information (PII)
Personally identifiable information may include, but is not limited to:
Full name
Email address
Telephone number
Mailing address
Business name and business information
Payment information (processed through third-party providers)
Application responses and written submissions
Survey responses
IP address
We collect personal information only if voluntarily provided by you.
B. Payment Information
Payment information is collected and processed by secure third-party payment processors (such as Stripe, PayPal, or similar platforms). We do not store full credit card numbers or sensitive financial credentials on our servers.
C. Non-Personally Identifiable Information
We may collect non-personally identifiable information about Users whenever they interact with our Website. This may include:
Browser name
Device type
Operating system
Internet service provider
Referring URLs
Pages viewed
Time spent on site
General geographic location
This data is collected for analytics, performance optimization, and marketing improvement purposes.
2. COOKIES AND TRACKING TECHNOLOGIES
Our Website may use cookies, tracking pixels, web beacons, and similar technologies to enhance user experience and improve marketing performance.
Cookies may be used to:
Personalize user experience
Remember user preferences
Analyze site traffic
Measure advertising performance
Deliver relevant advertisements
We may use third-party tools including, but not limited to:
Google Analytics
Meta (Facebook/Instagram) Pixel
CRM and funnel platforms
Email marketing platforms
You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some parts of the Website may not function properly.
3. HOW WE USE COLLECTED INFORMATION
We may use collected information for the following purposes:
To provide and deliver Services
To process transactions
To schedule and manage consultations
To respond to customer service inquiries
To send transactional emails
To send marketing communications (you may opt out at any time)
To improve Website functionality
To analyze performance metrics
To customize user experience
To comply with legal obligations
To protect against fraud or unauthorized activity
We may also use aggregated data (which does not personally identify you) for research, marketing, and business development purposes.
4. LEGAL BASIS FOR PROCESSING (INTERNATIONAL USERS)
If you are located outside the United States, including within the European Union or United Kingdom, we process your personal data under one or more of the following legal bases:
Your consent
Performance of a contract
Compliance with legal obligations
Legitimate business interests
By using this Website, you consent to the transfer of your information to the United States.
5. SHARING OF INFORMATION
We do not sell, rent, trade, or lease your personal information to third parties for their independent marketing purposes.
We may share your information with trusted third-party service providers solely for operational purposes, including:
Payment processors
CRM systems
Email marketing platforms
Scheduling platforms
Website hosting providers
Analytics providers
These service providers are contractually obligated to protect your information and may not use it for purposes other than providing services to us.
We may disclose personal information:
When required by law
In response to subpoenas or legal processes
To protect our legal rights
To prevent fraud or unlawful activity
To protect the safety of Users or others
6. DATA RETENTION
We retain personal information only as long as necessary to:
Fulfill the purposes described in this Policy
Comply with legal obligations
Resolve disputes
Enforce agreements
Retention periods may vary depending on the nature of the data and legal requirements.
7. DATA SECURITY
We implement commercially reasonable technical and organizational security measures to protect your information from unauthorized access, alteration, disclosure, or destruction.
However, no method of transmission over the Internet or electronic storage is completely secure. By using this Website, you acknowledge that you provide information at your own risk.
8. YOUR RIGHTS
Depending on your jurisdiction, you may have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent for marketing communications
Request restriction of processing
Request data portability
To exercise any of these rights, contact:
We may require verification of identity before responding to requests.
9. TEXT MESSAGE COMMUNICATIONS
If you opt into SMS communications, we may send text messages related to:
Appointment reminders
Service updates
Limited marketing communications
You may opt out at any time by replying STOP.
We do not sell or share phone numbers for third-party marketing purposes.
10. CHILDREN UNDER 18
This Website and Services are not intended for individuals under the age of 18.
We do not knowingly collect personal information from minors. If we become aware that such data has been collected, we will delete it promptly.
11. THIRD-PARTY LINKS
Our Website may contain links to third-party websites. We are not responsible for the privacy practices, policies, or content of external sites. Users should review the privacy policies of those sites independently.
12. NO PROFESSIONAL ADVICE
Information provided through this Website is for educational and informational purposes only.
We do not provide financial, legal, tax, medical, therapeutic, or investment advice.
Users are solely responsible for decisions and outcomes resulting from the use of our Website or Services.
13. CHANGES TO THIS POLICY
We reserve the right to update this Privacy Policy at any time.
Changes will be reflected by updating the “Last Updated” date at the top of this page.
Continued use of the Website after changes are posted constitutes acceptance of those changes.
14. CONTACT INFORMATION
If you have questions about this Privacy Policy, contact:
Carissa DiRado
Inner Evolution
PO Box 759
East Aurora, NY 14052
Email: [email protected]