Learn how to sell from a man who advises leaders worldwide on
Making Integrity Profitable™
Without manipulation, the sales pitch, sacrificing your ethics, or becoming someone else.
A 90-minute live sales workshop with Dr. David Gruder.
Ethical Sales: Getting to the Right Yes™
Learn how to actually enjoy and become more effective at selling
Dr. Gruder will teach you to help prospective buyers recognize whether what you offer is right for them and make confident, informed decisions, without pressure, manipulation, or compromising your integrity.
- Format
- One 90-minute live workshop
- Where
- Remote
- Replay
- Recorded
- Date
- Friday, November 20, 11 AM PT / 2 PM ET
- Investment
- $197
So your ideal client asks you,“How do I work with you?”
It feels like the buying moment, but they are almost always asking it too early.
What they really want to know is: are you someone I should work with?
Instead of immediately explaining how to buy, an ethical seller first explores what the prospective buyer wants to accomplish, what matters most to them, and whether the proposed offering is genuinely appropriate.
In this workshop, you learn how to explore these questions before you answer.
What you’ll learn to do
- Accurately understand what prospective buyers believe they need, want, and are ready for.
- Communicate the relevance and value of an offer by giving them an education they didn’t know they needed, instead of hype or manipulation.
- Navigate hesitation, concerns, and money conversations constructively.
- Help prospective purchasers arrive at an informed “yes,” “no,” or “not-yet,” without either pressuring them or avoiding the invitation to buy.
Ditch the sales pitch.
With Dr. Gruder’s framework, you’ll look forward to selling.
Speak in a way that lets the right person:
- Recognize what they’re really looking for
- Ask if you actually provide that
You’ll leave the class with a structure you can lean on in every conversation, with no scripts, fake personas, or pushy tactics.
Instead of closing tactics that leave you dreading the money moment, he turns real psychology into conversations that help the right people say yes.
You get a way to enroll clients that:
- Honors your ethics
- Lets you confidently set your price without flinching
- Attracts clients who are a pleasure to work with
The workshop
Sales is one of the highest-leverage trainable skills in your business.
Dr. Gruder’s background completely flips the script on traditional, sleazy sales training. He removes the friction and teaches human connection.
What happens in the 90 minutes
- How Dr. Gruder healed his own allergy to selling. The college that hired him to diagnose its organization, and fired its Madison Avenue advertising firm because of his report.
- Manufactured consent selling vs. informed consent selling.
- Right matching: the right resource, designed the right way, at the right time.
- The arch bridge: start with what your buyer thinks they’re looking for, then bring them across.
The aha moment: you learn how the human brain actually processes trust, safety, and decision-making.
Help money conversations become more natural, constructive, enjoyable, and fruitful.
What you walk out with
- Words that market and sell without making your stomach drop.
- Hearing hesitation as a bid for information instead of a verdict.
- Buyers who make informed, self-owned decisions: yes, no, or not yet.
- The ability to sell in full alignment with your ethics and integrity.
- The specific relief of never having to become somebody else to get paid.
- The joy and relief that comes from selling from authenticity rather than manipulation.
I am not enthusiastic about ‘selling.’ After I heard Dr. David Gruder’s lecture, I actually started being excited about having sales conversations.
No more Invisible Expert Syndrome™.
Don’t hide your real value behind generic language.
YES, I WANT IN!This is for you if
- You want to become more commercially effective without compromising your integrity, and to have a lot more fun doing it.
- You are great in conversations right up until it’s time to say the price.
- You have been secretly (or vocally) hoping somebody else would do this part for you.
- The world isn’t seeing the depth of what you actually offer.
- You’re visible and marketing, and it still isn’t turning into clients.
This is not for you if
- You primarily want pressure tactics or closing tricks.
- You want maximum conversions regardless of buyer fit.
Dr. David Gruder
Award-winning clinical and organizational development psychologist. Wall Street Journal bestselling author. Named America’s Integrity Expert by Radio-TV Interview Report.
He is working toward a future where “prosperity no longer requires soul-betrayal.”
His life’s work is teaching people and organizations how to build lasting health, happiness, and profitability without sacrificing their integrity.
Dr. Gruder has 40 years of experience in how people actually decide to buy, without sounding like an internet marketer or sales guru.
He was the Founding President of the Association for Comprehensive Energy Psychology, served as co-head of faculty and a board member of CEO Space International, and serves as a Board Chair-level advisor to changemakers worldwide.
Dr. Gruder has written or contributed to 30+ books across psychology, business, and spirituality, earning 9 book awards, including Colliers Mental Health Book of the Year.
With the late Mark S. A. Smith
With David E. Stanley, Elvis’s stepbrother
With the late Mark S. A. Smith
Space is limited. Sign up today.
$197 for the 90-minute workshop.
In this workshop, Dr. Gruder brings his world-class wisdom out of the boardroom into our classroom to teach you how to speak sales at your true altitude.
We would love you to join us.
Brian & Carissa, co-founders of Luminarch Strategic Advisors